July 28, 2010 - Boston Pizza has added two additional Canadian source-grind beef burgers to its menu - the Jack Daniels Double Bacon Burger and the Mushroom Swiss Burger - for a limited time, from July 12 to September 7, the Beef Information Centre (BIC) announced.
Last fall BIC assisted Boston Pizza to launch the Prime Rib Burger, the first burger on the chain's menu. Initially consulted on the development of the Prime Rib Burger by influencing Boston Pizza's product specification to include 100 per cent source specific Canadian beef, BIC continues to work with Boston Pizza on their Canadian beef burger program and the launch of the two new burgers.
"This burger program is a huge success for the Canadian beef industry," BIC chair Judy Nelson said in a release. "These new burgers mean increased value of source ground beef which, in turn, optimizes carcass value."
The new promotional materials for all three Canadian beef burgers feature the Canadian beef brand mark and a strong Canadian beef identity.
Boston Pizza is a national chain with over 340 locations across Canada, ranking number one in sales in the casual dining segment, and number nine in overall sales. They have a strong location focus in all regions across Canada including most major cities and a number of large rural communities.
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